bodyshop Awards

The Bodyshop Awards is an event by Plenham LTD recognising and rewarding those outstanding individuals and teams in the collision repair industry from ‘Educator of the year’ to ‘Vehicle manufacturer of the year’.

In the past couple years the awards ceremony had to undergo a lot of changes, primarily due to the move onto an online platform instead of a live event.

 

My role in this project mainly involved the design of the digital and motion graphics for the event. In 2020, the awards ceremony got entirely redesigned to fit the new online format while also maintaining a recognisable image and feel to the previous live events. 

My role on the project was to design the digital and motion graphics for the event. Due to the new platform this meant that we needed to redesign the entire event. This was because we wanted to make it recognisable that there was a large amount of changes that where going to take place along with the digitalisation of the event. 

 

The main challenge of the (re-)design was the creation of a new 3D motion graphics from scratch. 

As a team we came up with the image of the ‘A’ created out of the purple gradient triangles, each one representing an award. I was tasked with the design of the motion graphics off of this idea which was a great opportunity to expand my software and creative skills in a new format. 

The final motion graphics were achieved by creating a number of storyboards which were then presented to the team. Together, the best storyboard was chosen and slightly tweaked to fit the brand of ‘The Bodyshop Awards’ even better. With this new input I then created the final animations. 

During this work process I also chose to design 3D models of the awarded trophies as they would not be presented to the winners in person but only shown online. 

For this I created a number of story boards and worked with the team to chose the best and tweak it to fit the brand better. I created the animations and then had the idea to create 3d models of the trophies as these would not be presented on stage as due to the lock down we could not have the winners in person.

 

‘The Bodyshop Awards’ online events were successful and hit all the set targets. My motion graphics and 3D trophy design have been well received and are still being used for the current awards events. 

The events where a success and hit the targets set even with the lock down in place and the design has been taken and is still being used for the design of the awards.