IBIS TV

IBIS TV is the main event for IBIS Worldwide, an event that brings together the higher level management from the collision repair industry with almost 500 attendees each year.

In recent years it moved to a virtual event due to Covid-19 which changed all the design deliverables. Working with the events team we were able to create all of the new deliverables by pivoting to more digital and motion based graphics, being involved in the entire process from conception to delivery. 

The visual identity of the online event in 2021 was inspired by Monaco as it was originally planned to be held there in person. 

The creation process started out by looking at the vintage Monaco Grand Prix posters. The classic poster colour pallet of vibrant and warm, mediterranean colours was then incorporated into our brand guidelines. Another typical element of these posters - the flowing scarfs of the drivers - inspired the flowing colour identity in the final design. 

During this project, my main tasks included the creation all of the in-house motion graphics for the event, the editorial adverts as well as aiding with the creation of the visual identity of the event. 

IBIS TV was an enormous success for the company, exceeding the viewing and monetary targets. The design of the event was praised and held in high regard by the team and the international sponsors, many of which have signed up for future events.